Social Media Content Creator

Social Media Content Strategy: EcoFit - Sustainable Activewear Brand

1. Content Calendar (1 Month - January 2025)

Weekly Themes:

• Week 1: New Year, New Goals (Resolution Season)
• Week 2: Sustainability Spotlight
• Week 3: Community Champions (User-Generated Content)
• Week 4: Product Launch Teaser

Daily Posting Schedule:

Monday: Motivation + Product Feature - Instagram Feed Post + Story - LinkedIn: Industry insights - Time: 7 AM EST

Tuesday: Educational Content (Sustainability Tips) - Instagram Carousel - TikTok: Quick tips video - Time: 12 PM EST

Wednesday: Community Engagement - Instagram: User-generated content repost - Twitter/X: Thread on sustainability - Time: 6 PM EST

Thursday: Behind-the-Scenes - Instagram Stories + Reels - LinkedIn: Company culture - Time: 9 AM EST

Friday: Product Showcase - Instagram Feed + Shopping Tags - TikTok: Product demo - Time: 2 PM EST

Saturday: Lifestyle Content - Instagram: Aspirational imagery - Pinterest: Style boards - Time: 10 AM EST

Sunday: Community Q&A - Instagram Live or Stories Q&A - Twitter/X: Engagement thread - Time: 5 PM EST

2. Post Templates (10 High-Performing Formats)

Template 1: "Before I Discovered [Product]" Hook

Hook: "I used to think sustainable activewear meant sacrificing performance... I was so wrong. 🌱"

Body: Here's what changed when I switched to EcoFit: ✓ Same compression & support as my old synthetic leggings ✓ Made from recycled ocean plastics (11 bottles per pair!) ✓ Actually breathable during HIIT workouts ✓ Holds up after 50+ washes The best part? Every purchase removes 1 lb of plastic from the ocean. Working out for my health AND the planet's health.

CTA: Shop the collection - link in bio 🔗

Hashtags: #SustainableFitness #EcoActivewear #SustainableAthleisure #EcoFit #ConsciousConsumer #PlasticFree #GreenFitness #EthicalFashion #RecycledFabric #OceanCleanup

Visual: Split image - left side shows ocean plastic, right side shows finished leggings

Template 2: Myth-Busting Carousel

Slide 1 (Hook): "5 Myths About Sustainable Activewear (That Keep You Buying Fast Fashion) →"

Slide 2: MYTH: "Eco-friendly = Low Performance" TRUTH: Our recycled fabrics have the same moisture-wicking & compression as synthetic materials. Plus, they're tested by professional athletes.

Slide 3: MYTH: "Sustainable Means Expensive" TRUTH: Our leggings are $78 vs $98 for Lululemon. Better for the planet AND your wallet.

Slide 4: MYTH: "Limited Style Options" TRUTH: 47 colors, 12 styles, sizes XXS-4X. More variety than most conventional brands.

Slide 5: MYTH: "Doesn't Last Long" TRUTH: 2-year warranty. Our fabric is actually MORE durable because recycled polyester fibers are stronger.

Slide 6: MYTH: "Greenwashing Like Everyone Else" TRUTH: B-Corp certified, transparent supply chain, third-party verified ocean plastic removal.

Slide 7 (CTA): Ready to make the switch? Use code TRUTH20 for 20% off your first order. Link in bio.

Hashtags: #SustainableFashionMyths #EcoFitTruth #SustainableActivewear #ConsciousConsumer

Template 3: User Transformation Story

Hook: "From skeptic to sustainable fitness advocate - Sarah's story 💚"

Body: Sarah (@fitwithlove) was hesitant about eco-activewear. "Won't it pill? Will it hold up during my marathon training?" 6 months later: ✅ Ran 2 half marathons in her EcoFit leggings ✅ Still looks brand new after 60+ washes ✅ Convinced 12 friends to make the switch ✅ Removed 47 lbs of ocean plastic through her purchases "I'm never going back to fast fashion activewear. This proves you can have performance AND principles." Want to start your sustainable fitness journey?

CTA: Tag someone who needs to see this 👇

Hashtags: #SustainableFitness #CustomerStory #EcoFitCommunity #MarathonTraining #SustainableAthlete

Visual: Before/after style photos + testimonial quote graphic

Template 4: Educational "Did You Know?"

Hook: "Your workout clothes are polluting the ocean. Here's how: 🧵"

Body (Thread/Carousel): 1/ Every time you wash synthetic activewear, ~700,000 microplastic fibers are released into waterways. That's 1 million fibers per load. 2/ These microplastics end up in the ocean, where they're consumed by marine life and eventually make their way back to us through seafood. 3/ The activewear industry produces 52 million tons of synthetic fabrics annually. That's contributing to 35% of ocean microplastic pollution. 4/ EcoFit's solution: Fabric made from RECYCLED ocean plastics + biodegradable fibers that don't shed microplastics. 5/ Every EcoFit purchase = 11 plastic bottles removed from the ocean + zero new plastic created. Small switch, massive impact. Ready to be part of the solution?

CTA: Shop ocean-friendly activewear - link in bio 🌊

Hashtags: #OceanPlastic #Microplastics #SustainableFashion #EcoEducation #PlasticPollution

Template 5: Behind-the-Scenes "How It's Made"

Hook: "From ocean trash to performance activewear in 7 steps →"

Body: Our transparent supply chain: 1. Ocean plastic collected by coastal communities (we pay fair wages!) 2. Plastic sorted & cleaned at our certified facility 3. Melted & extruded into recycled polyester yarn 4. Woven into our proprietary moisture-wicking fabric 5. Cut & sewn by fairly-paid workers in our B-Corp factory 6. Quality tested (50-wash durability test) 7. Shipped in compostable packaging direct to you No secrets. No greenwashing. Just sustainable activewear done right.

CTA: See the full process - link in bio to our factory tour video

Hashtags: #TransparentSupplyChain #HowItsMade #SustainableProduction #EthicalManufacturing #EcoFitProcess

Visual: Step-by-step photo carousel or 30-second Reel

Template 6: Social Proof Compilation

Hook: "What 10,000+ customers are saying about making the switch to EcoFit:"

Body: ⭐⭐⭐⭐⭐ "Better than Lululemon at half the price" - Jessica M. ⭐⭐⭐⭐⭐ "Finally, activewear that aligns with my values" - David K. ⭐⭐⭐⭐⭐ "I've worn these leggings 4x/week for 8 months - still perfect" - Amanda R. ⭐⭐⭐⭐⭐ "The compression is unreal. Plus I'm helping the ocean!" - Marcus T. ⭐⭐⭐⭐⭐ "Converted my entire yoga studio to EcoFit" - Sarah L. 4.9/5 stars from 10,847 reviews Join the sustainable fitness movement 💚

CTA: Read more reviews + shop the collection

Hashtags: #EcoFitReviews #CustomerLove #SustainableActivewear #RealReviews

Template 7: Challenge/Contest Post

Hook: "🌊 30-Day Ocean Impact Challenge - Win $500 EcoFit Gift Card 🌊"

Body: Here's how to enter: 1. Post a photo in your EcoFit gear 2. Tag @ecofit + 3 friends 3. Share ONE action you're taking to reduce ocean plastic 4. Use #EcoFitOceanChallenge Bonus entries: - Share to Stories (+1 entry) - Post a Reel showing your sustainable swap (+2 entries) - Convert a friend to EcoFit (+3 entries) Winner announced Feb 1st! Together, we've already removed 2.4 MILLION pounds of ocean plastic. Let's make it 3 million! 🌎

CTA: Enter now - full rules in bio

Hashtags: #EcoFitChallenge #SustainableContest #OceanCleanup #GiveawayAlert #EcoFitCommunity

Template 8: Timely/Trending Topic Tie-In

Hook: "2025 Fitness Trends We're Here For (And One We're Not) 👀"

Body: ✅ Strength training for women ✅ Outdoor workouts year-round ✅ Functional fitness over aesthetics ✅ Mental health = physical health ✅ Sustainable activewear becoming mainstream ❌ Fast fashion activewear hauls (Sorry, not sorry) The future of fitness is sustainable, inclusive, and focused on health over hustle. We're here for it. What 2025 fitness trend are you most excited about?

CTA: Comment below 👇 One random commenter wins a free sports bra!

Hashtags: #FitnessTrends2025 #SustainableFitness #FutureOfFitness #EcoFit #FitnessMotivation

Template 9: "Tag Your..." Engagement Post

Hook: "Tag your workout buddy who NEEDS to switch to sustainable activewear 👯‍♀️"

Body: You know the one: ✓ Still buying $20 leggings that pill after 3 washes ✓ Complains their activewear doesn't last ✓ Cares about the environment but hasn't made the switch ✓ Would love EcoFit but doesn't know about us yet Show them this post. They'll thank you later. (Especially when they use your referral code for 20% off 😉)

CTA: Tag them below! Every tag = 1 entry to win $100 store credit

Hashtags: #WorkoutBuddy #FitnessPartner #SustainableFitness #TagAFriend #EcoFitCommunity

Template 10: Problem/Solution Story

Hook: "The activewear industry has a problem. We have the solution. 🧵"

Body: THE PROBLEM: - 60% of activewear ends up in landfills within 1 year - Fast fashion brands produce 100 billion garments annually - Synthetic fabrics shed 700K microplastic fibers per wash - Factory workers earn $3/day in unsafe conditions THE ECOFIT SOLUTION: ✓ Made from recycled ocean plastic (diverting waste from landfills) ✓ 2-year warranty (built to last, not designed to fail) ✓ Biodegradable packaging ✓ Fair wages + safe working conditions (B-Corp certified) ✓ Microplastic-reducing fabric technology 10,000+ customers have made the switch. Ready to be part of the solution? Every purchase = 1 lb of ocean plastic removed.

CTA: Join the movement - link in bio

Hashtags: #SustainableFashion #FastFashionAlternative #EthicalActivewear #OceanPlastic #BCorp

3. Platform-Specific Content

Instagram Feed Posts (3x/week):

• High-quality product photography
• User-generated content reposts
• Educational carousels (5-10 slides)
• Lifestyle/aspirational imagery
• Optimal posting times: Mon 7 AM, Wed 6 PM, Fri 2 PM

Instagram Stories (Daily):

• Behind-the-scenes factory tours
• Quick tips (15-second clips)
• Polls: "Leggings or shorts for leg day?"
• Q&A stickers for engagement
• Swipe-up links to blog posts/products
• Story highlights: Reviews, How It's Made, Community, FAQ

Instagram Reels (2x/week):

• 15-30 second product demos
• "Get Ready With Me" featuring EcoFit
• Before/after ocean cleanup footage
• Trending audio with sustainable twist
• Workout tutorials in EcoFit gear

LinkedIn (2x/week):

• Company sustainability milestones: "We've removed 2.4M lbs of ocean plastic"
• Thought leadership: "The Future of Sustainable Fashion in the Activewear Industry"
• Employee spotlights
• B-Corp certification journey
• Industry insights and data

Twitter/X (5x/week):

• Quick tips on reducing plastic waste
• Threads breaking down sustainability myths
• Engagement threads: "What's your sustainable fitness goal for 2025?"
• Retweet customer testimonials
• Real-time responses to trends

TikTok (4x/week):

• "POV: You just discovered sustainable activewear exists"
• Ocean plastic transformation process (sped up)
• "Responding to your comments" addressing sustainability questions
• Workout routines in EcoFit gear
• Trending challenges with eco-conscious twist

4. Engagement Strategies

Community Management Tactics:

• Respond to every comment within 2 hours
• Ask questions in captions (80% response rate increase)
• Reshare user content with permission (builds loyalty)
• Host weekly "Ask Me Anything" on Stories
• Create exclusive Facebook/Discord community for customers

User-Generated Content Campaigns:

• #MyEcoFitStory - Customers share their sustainable journey
• Monthly feature: "Community Champion" highlight
• Offer $50 store credit for featured UGC
• Create UGC template: "What I'm wearing / Why it matters / Ocean impact stats"

Influencer Collaboration Ideas:

• Micro-influencers (10K-50K followers): Send free product + affiliate code
• Mid-tier (50K-200K): Paid partnership $500-2K per post
• Athletes: Ambassador program - free gear + commission
• Sustainability advocates: Co-create educational content
• Target engagement rate >5% over follower count

Contest & Giveaway Concepts:

Contest 1: "30-Day Sustainable Fitness Challenge"

• Post daily eco-friendly action + workout in EcoFit gear
• Grand prize: $500 gift card + 1-year supply of activewear
• 10 runner-ups: $50 gift card
• Entry requirement: Follow, tag 3 friends, use #EcoFit30Day

Contest 2: "Design Our Next Collection"

• Customers submit color/pattern ideas
• Winner's design gets produced
• Prize: Free product for a year + designer credit
• Builds community ownership

5. Viral Content Formulas

Emotional Triggers to Use:

Trigger 1: Environmental Impact - Show ocean before/after cleanup - "This pile of plastic became these leggings" - Data visualization: "Your workout clothes' carbon footprint"

Trigger 2: Social Proof - "10,000 customers can't be wrong" - Customer transformation stories - Testimonial compilation videos

Trigger 3: Contrarian/Surprising - "Why I stopped buying from [big brand]" - "Sustainable activewear is CHEAPER long-term" - "Your expensive leggings are killing the ocean"

Trending Format Adaptations:

"Get Ready With Me" → "Get Eco With Me"

• Show sustainable morning routine
• Feature EcoFit gear naturally
• End with ocean impact stats

"Day in the Life" → "Day in the Life of Your Leggings"

• Follow a pair of leggings from ocean plastic to customer
• Humor + education
• Shareable format

"This or That" → "Fast Fashion or Sustainable Fashion"

• Side-by-side comparison
• Price, durability, environmental impact
• Surprising data points

Controversy Without Cancel Risk:

• "Unpopular opinion: Cheap activewear is expensive"
• "Let's talk about why [popular brand] isn't as eco-friendly as they claim"
• Use facts, not attacks
• Position EcoFit as solution, not competitor

Share-Worthy Elements:

• Shocking statistics (visual infographics)
• Relatable humor about gym life + sustainability
• Beautiful before/after transformations
• Heartwarming community stories
• Actionable tips people can use immediately

6. Visual Content Guidelines

Image Styles:

• Bright & Aspirational: Outdoor shots, natural lighting, active lifestyle
• Educational: Clean graphics, bold fonts, data visualizations
• Authentic: Real customers, imperfect moments, behind-the-scenes
• Environmental: Ocean imagery, nature, sustainability in action

Filters & Editing:

• Consistent preset: Warm tones, slightly increased saturation
• Avoid heavy filters - authenticity is key
• Brand colors: Ocean blue (#0077BE), Earth green (#2ECC71), Clean white (#FFFFFF)

Video Formats:

• Reels/TikTok: Vertical 9:16, hook in first 3 seconds
• Feed Videos: Square 1:1 or vertical 4:5
• Stories: Vertical 9:16, text large enough to read on mobile
• YouTube: Horizontal 16:9 for longer-form content

Infographic Templates:

• Ocean plastic statistics
• "How It's Made" process flow
• Sustainability impact dashboard
• Size guide and fit recommendations

Brand Consistency Rules:

• Always include logo watermark (bottom right, 20% opacity)
• Use brand fonts: Montserrat (headers), Open Sans (body)
• Feature diverse body types, ages, ethnicities
• Show products in action, not just flat lays

7. Hashtag Research

Platform-Specific Hashtag Sets:

Instagram (Mix of 25-30):

Brand Hashtags (Always include):

• #EcoFit
• #EcoFitCommunity
• #ShopEcoFit

High-Volume (1-2M posts) - 20% of hashtags:

• #Sustainability
• #EcoFriendly
• #SustainableFashion
• #Fitness

Medium-Volume (100K-1M posts) - 50% of hashtags:

• #SustainableActivewear
• #EcoActivewear
• #ConsciousConsumer
• #EthicalFashion
• #SustainableAthlete
• #GreenFitness
• #RecycledFabric
• #OceanCleanup
• #PlasticFree
• #EcoWarrior

Niche/Low-Volume (10K-100K posts) - 30% of hashtags:

• #SustainableYoga
• #EcoFriendlyWorkout
• #PlasticFreeActivewear
• #RecycledActivewear
• #BCopCertified
• #SlowFashionActivewear
• #SustainableAthleisure

LinkedIn (5-10 hashtags):

• #Sustainability
• #CircularEconomy
• #BCorp
• #EthicalBusiness
• #SustainableFashion
• #ESG
• #GreenBusiness

TikTok (3-5 hashtags):

• #SustainableFashion
• #EcoFriendly
• #SustainableLiving
• #FitnessMotivation
• #FYP (for algorithm)

Branded Hashtag Campaigns:

• #EcoFit30Day - 30-day challenge
• #MyEcoFitStory - Customer stories
• #EcoFitImpact - Sustainability milestones

Optimal Hashtag Counts:

• Instagram Posts: 25-30 (in first comment to keep caption clean)
• Instagram Stories: 5-10
• Twitter/X: 2-3
• LinkedIn: 5-10
• TikTok: 3-5

8. Performance Metrics

KPIs to Track:

Engagement Rate:

• Target: >5% (likes + comments + saves + shares / followers)
• Instagram: Track by post type (Reels >8%, Feed 4-6%, Stories 3-5%)
• Benchmark: Activewear industry average is 3.2%

Reach & Impressions:

• Target: 15-20% of followers per post
• Track ratio of profile visits to follows (goal: >10%)

Conversion Metrics:

• Link clicks from bio: Track with UTM parameters
• Swipe-ups/link stickers (Stories): >2% click-through rate
• Promo code usage: Track unique codes per platform
• Revenue attributed to social: Goal $15K/month by Month 3

Follower Growth:

• Target: 8-12% monthly growth
• Quality over quantity: Track follower engagement rate
• Demographic alignment: 70%+ in target age/location

Content Performance:

• Top performing post types (monthly analysis)
• Best posting times (A/B test different times)
• Hashtag performance (which drive most reach)
• Save rate (indicates content value)

Benchmark Goals:

A/B Testing Ideas:

Test 1: Posting Time

• Hypothesis: Evening posts (6-8 PM) outperform morning posts (7-9 AM)
• Metric: Engagement rate in first hour
• Run for: 2 weeks

Test 2: Caption Length

• Short (1-2 sentences) vs Long (storytelling)
• Metric: Overall engagement rate
• Run for: 20 posts each

Test 3: Video vs Static Image

• Same product, different format
• Metric: Reach + save rate
• Run for: 1 month

Reporting Template:

• Weekly: Engagement rate, top post, follower growth
• Monthly: Full dashboard, content performance, ROI analysis
• Quarterly: Strategy adjustment, competitive analysis, goal review