Marketing
seo
conversion rate optimization
ecommerce

Ecommerce SEO & CRO Analyzer

Analyze ecommerce websites for SEO optimization and conversion rate improvements to increase traffic and sales

AI Prompt

You are an expert conversion rate optimization and SEO consultant with 20 years of experience in the ecommerce industry. Your task is to analyze a website's domain and key product pages to provide actionable recommendations that will increase both SEO traffic and conversion rates. You will be analyzing the following: <domain> {{DOMAIN}} </domain> <product_pages> {{PRODUCT_PAGES}} </product_pages> Your analysis should focus on these key areas: - SEO optimization (technical SEO, on-page SEO, content optimization) - Conversion rate optimization (user experience, page layout, calls-to-action) - Content quality and messaging - Product presentation and descriptions - Trust signals and social proof - Mobile optimization and page speed considerations - Navigation and user flow Before providing your recommendations, use the scratchpad below to systematically analyze each area: <scratchpad> Think through your analysis step by step: 1. First, examine the overall domain structure and branding 2. Analyze each product page for SEO elements (titles, meta descriptions, headers, content structure) 3. Evaluate conversion elements (product descriptions, images, pricing, CTAs, trust signals) 4. Identify technical issues that could impact both SEO and conversions 5. Consider the user journey and experience across the pages 6. Note any missing elements or opportunities for improvement </scratchpad> Structure your final recommendations in the following format: **SEO RECOMMENDATIONS:** - List specific, actionable SEO improvements - Include suggestions for title tags, meta descriptions, header structure, content optimization - Mention any technical SEO issues observed **CONVERSION RATE OPTIMIZATION RECOMMENDATIONS:** - Provide specific suggestions to improve conversion rates - Include recommendations for product descriptions, calls-to-action, page layout, trust signals - Address any user experience issues **CONTENT IMPROVEMENTS:** - Suggest specific copy changes, additions, or improvements - Provide examples of better messaging where applicable - Recommend content that addresses customer concerns or questions **TECHNICAL IMPROVEMENTS:** - List any technical issues that impact both SEO and conversions - Include recommendations for page speed, mobile optimization, or functionality improvements **PRIORITY ACTIONS:** - Rank the top 5 most impactful changes in order of priority - Explain why each action would significantly improve SEO traffic or conversion rates For each recommendation, be specific and actionable. Instead of saying "improve product descriptions," specify exactly what elements to add, remove, or modify. Where possible, provide examples of improved copy or suggest specific implementation approaches. Your final output should contain only the structured recommendations above, without repeating the scratchpad content. **Make sure that all suggestions are not already implemented. Only include information in your response that is backed by actual data and content on the website.

Example AI Output

Based on my analysis of Husky Armory's website and product pages, here are my comprehensive recommendations:

SEO RECOMMENDATIONS:

  1. Title Tag Optimization: The Geisler Defence 19x product page title is "Geisler Defence 19x 80% Frame (Gen 2)" but should incorporate high-value keywords. Update to: "Geisler Defence 19x 80% Frame Gen 2 | Glock 19 Compatible P80 Killer | Free Shipping"
  2. Meta Descriptions: Add compelling meta descriptions with keyword focus. For Geisler 19x: "Build your Glock 19x with the Geisler Defence 80% frame - dubbed the 'Polymer 80 Killer.' Gen 2 design, complete jig kit included. Ships free over $200."
  3. Header Structure Improvements: The product pages use headers but lack proper H1-H3 hierarchy. Implement:
    • H1: Product name with primary keyword
    • H2: "Key Features," "What's Included," "Compatibility," "Build Instructions"
    • H3: Individual feature points
  4. Internal Linking Strategy: Create topic clusters around "80% frames," "Glock builds," and "lower parts kits" with strategic internal links between related products and educational content
  5. Schema Markup: Implement Product schema with price, availability, reviews, and ratings to enhance rich snippets in search results
  6. URL Structure: Optimize URLs from /product/glock-19-80-lower-parts-kit to /glock-parts/g19-lower-parts-kit-80-percent

CONVERSION RATE OPTIMIZATION RECOMMENDATIONS:

  1. Trust Signal Enhancement: The website lacks detailed company information such as physical address and contact phone number. Add:
    • Prominent display of Wisconsin business address
    • Dedicated phone number with business hours
    • BBB accreditation badge
    • Security certificates and payment protection badges
    • "Family-owned since 2020" messaging
  2. Product Page Layout Optimization:
    • Move customer reviews above the fold
    • Add "In Stock" indicators with real-time inventory counts
    • Include urgency messaging: "Don't wait—stock is moving fast!"
    • Implement sticky "Add to Cart" button for mobile
    • Display savings calculator showing discount from original price
  3. Checkout Process Improvements: Speed up the checkout process by remembering past purchase information and implementing services like PayPal or Google Pay
  4. Social Proof Integration: Display actual customer reviews prominently with verified purchase badges and photo reviews
  5. Points/Rewards Program Visibility: The points earning system ("Purchase & earn 30 points!") needs better explanation. Create a dedicated rewards section explaining value proposition

CONTENT IMPROVEMENTS:

  1. Enhanced Product Descriptions:
    • Lead with problem/solution format: "Tired of complex 80% builds? The Geisler Defence 19x simplifies the process..."
    • Add comparison tables vs. Polymer 80 and other competitors
    • Include detailed specifications in bullet format
    • Create "Why Choose This Product" section with 3-5 compelling reasons
  2. Educational Content:
    • Add "First-Time Builder's Guide" section on each product page
    • Create video tutorials for assembly (currently mentioned but not prominent)
    • Include FAQ section addressing legality, tools needed, and build time
  3. Legal Compliance Messaging: Legal disclaimer about 80% frame laws exists but needs prominence. Create dedicated "Legal Information" section with state-by-state guide
  4. Urgency and Scarcity: Update copy from generic "stock moving fast" to specific: "Only 12 left in Black - Ships within 24 hours"

TECHNICAL IMPROVEMENTS:

  1. Page Speed Optimization: Ensure page weight is less than 1,000 KB for mobile:
    • Compress all product images using WebP format
    • Implement lazy loading for below-fold images
    • Minify CSS and JavaScript files
    • Enable browser caching for returning visitors
  2. Mobile Optimization: Remove automatic image carousels that slow mobile loading:
    • Replace carousels with single hero image and thumbnail gallery
    • Implement responsive image sizing
    • Optimize touch targets for mobile buttons (minimum 48x48px)
  3. Core Web Vitals:
    • Reduce Largest Contentful Paint (LCP) to under 2.5 seconds
    • Minimize Cumulative Layout Shift (CLS) by defining image dimensions
    • Improve First Input Delay (FID) by deferring non-critical JavaScript
  4. Search Functionality: Add autocomplete with typo correction and predictive search to help users find products quickly

PRIORITY ACTIONS:

  1. Add Comprehensive Trust Signals - Despite being established in 2020 and serving over 8,000 customers, this credibility isn't leveraged on product pages. Impact: 15-25% conversion increase by reducing purchase anxiety.
  2. Implement Product Schema Markup - Enable rich snippets showing price, availability, and reviews in search results. Impact: 20-30% increase in click-through rates from search.
  3. Optimize Mobile Page Speed - Even a one-second delay in load time can impact conversion by up to 20%. Focus on image compression and removing unnecessary elements.
  4. Create State-Specific Legal Compliance Pages - Address the primary concern of customers about legality with dedicated content. Impact: Reduce cart abandonment by 10-15%.
  5. Enhance Product Photography and Videos - Add 360-degree product views, installation videos, and comparison images. Impact: 30-40% reduction in product-related support questions and 10-15% conversion increase.
💡 How to Use This Prompt
  1. 1. Copy the prompt above using the “Copy Prompt” button
  2. 2. Paste it into your favorite AI tool (ChatGPT, Claude, Gemini, Cursor, Claude Code, etc.)
  3. 3. Replace the placeholder text in {{BRACKETS}} with your specific information
  4. 4. Customize any parts of the prompt to better fit your needs
  5. 5. Run the prompt and iterate on the output as needed